Arc + Alder

Magnetic Brand Wall

Engraved, Interior Design, Magnetic, Metal, Updatable, Wood
  • Type:
    NYC Office
  • Materials:
    Metal, Magnets, Wood
  • Technique:
    Milling, Engraving

How about *thousands* of wood rounds in three different diameters — than each diameter have three different depths?   On it.

What’s the best way to make this so we can edit it over the years? Add new clients, remove the old, that kind of thing.   How about we line the wall with powder-coated metal, lighting engrave the complex pattern onto the metal, magnetize the wood rounds, and then you can remove them as need be and we’ll make you whatever new ones you need when you need them?    Wow, OK. Love it.

We like those creative, problem-solving conversations. It is important for some of our walls (we call this one a “brand wall” for this client) to be updatable — to grow and change with the company it represents. We’re up for the challenge.